YouTube lifts monetization limits on “strong profanity” at start of videos
YouTube is changing its monetization policy for videos containing strong profanity. Starting July 29, creators will no longer face automatic limits on ad revenue for using explicit language.
The platform previously restricted or removed monetization on videos if strong profanity was used in the first few seconds or heavily throughout the video. This caused frustration among creators who said the policy was too strict and often retroactively affected older uploads.
YouTubeconfirmed the update in a post on X, explaining that the change aligns with current advertising standards and will apply going forward. Videos with profanity in thumbnails or titles will still be demonetized.
Creators: starting today, we’re updating our profanity monetization policy to better align w/ updated standards in advertising & to address your feedbackStrong profanity in the first 7 sec is now eligible to earn full ad revenueMore info & background:https://t.co/vT3mNe1nsg
Creators can still appeal limited ads
YouTubers with videos that have been hit with limited monetization due to strong profanity should see the status change on each upload.
“In some cases we’ll automatically update the previous decision, but you’re able to appeal if you think your video now follows our updated profanity policy!” they said in a follow-up post.
Any video that had “limited or no ads” solely due to strong profanity in the first 7 sec is now eligible to earn full ad revenue. In some cases we’ll automatically update the previous decision, but you can appeal if you think your video now follows our updated profanity policy!
The update comes after backlash from creators over policy changes in early 2023, which tightened monetization rules and impacted earnings for many.
This comes just weeks after YouTube revealed it was going tostart cracking down on unoriginal, repetitive content uploaded to the platform.
