At its recent Galaxy Unpacked event, Samsung finally unveiled its highly anticipatedGalaxy S25 series, which the South Korean tech giant touts as a “true AI companion.” The new phones are incredibly similar to last year’s S24 lineup, and Samsung is undoubtedly hoping its new AI features will entice some users to upgrade to theS25 lineup.
One of the standout AI features showcased at the event was Now Brief, which aims to help you navigate your day with personalized updates in the morning and evening. It pulls all the relevant information it needs from Samsung’s apps and Google’s suite and then presents you with an overview of your day.
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Now Brief is powered by Samsung’s Personal Data Engine
The feature is accessible from the lock screen’s Now Bar
Accessing Now Brief is quite simple. You can open it via the Now Bar on the phone’s lock screen or through a widget on the home screen. The morning briefing summarizes your sleep quality, provides a local weather forecast, shows you your calendar and daily reminders, and highlights key news.
Your evening summary recaps your day by highlighting events, showcasing the photos you’ve taken, and reminding you of upcoming activities like concerts or sporting events. Thanks to its new Personal Data Engine and personalized LLM (large language model), Samsung can securely deliver these insights to users with privacy in mind thanks to its Personal Data Engine andKnox Vault.
“On Galaxy S25 series, the Personal Data Engine powers personalized features by safely analyzing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns,” Samsung said in a press release.
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More Gemini features and enhanced Circle to Search are available on the S25 lineup
You can access Gemini by pressing and holding the phone’s side button
In addition to Now Brief, Samsung showed off an advanced version of Google Circle to Search, coming first to the Galaxy S25 series. It can now detect phone numbers, email addresses, URLs, and sounds. For example, if you hear a song you don’t know the name of in a video, you may open up Circle to Search and tap the music icon to detect it.
Samsung also emphasized enhanced Google Gemini integration with Galaxy AI at Unpacked. By pressing the S25’s side button, you’re able to enable Gemini and ask it to perform cross-app actions. For example, you can ask it to look for an Italian restaurant near you with outdoor seating, text the details to your friend, and then add the date to your calendar, all through one voice command.
I’m impressed by the AI features Samsung showed off at Unpacked. Now Brief is the one that stood out the most to me, and I love the idea of waking up and having my whole day spelled out for me with one button tap. Of course, I’ll have to try it out before I can say it’s useful, but it does seem promising. It might be the first AI feature on a phone that I use daily. The Galaxy S25 series is available for pre-order now and launches on February 7.
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