Apple’siPhone 5 is far superiorto the iPhone 4S/4 in terms of the camera performance in low-light conditions. The industry hasn’t stood still either and has been inching forward since last September’s iPhone 5 debut. Specifically, Nokia’s high-end Lumia smartphones have emerged as the mobile imaging devices to beat.
Its culture rooted in mobile imaging, Nokia felt compelled to challenge Apple’s iPhone with a series of Lumia ads that criticize the Apple handset’s relatively poor low-light performance compared to the Lumia PureView range.
It started with a rather bizarre ice-breaker‘Zombie’ adwhich set the overall tone two months ago. Then cameNokia’s takeon Apple’s‘Photos Every Day’ adand now two more commercials have arrived to proclaim the Lumias the king of low-light mobile imaging…
Both ads feature friends having a wild time partying and taking random snaps at night.
The following day dudes are having a hard time remembering the last night. No problemo, as one of them pulls out a phone that looks a lot like Apple’s device to check out the snaps. Predictably, they can’t discern a thing until the other guy checks out the party images on his Lumia.
This just came in today.
http://www.youtube.com/watch?v=nIPPII1sb-M
Another one from a week ago.
That generic handset looks like the iPhone 3GS, no?
http://www.youtube.com/watch?v=U0CoeZ87v-0
I’m speechless.
Don’t get me wrong – I love tongue-in-cheek advertising as much as the next guy – but seriously, whoever did these spots should be fired. I can’t understand how on Earth these commercials are supposed to persuade an average viewer to get up from their couch and buy a brand spanking new Lumia 925.
Needless to say, Nokia is quick to highlight the Lumia 925’s Carl Zeiss Optics, the Optical Image Stabilization feature (wait, what?) and the overall camera performance allowing you to“capture your night like no other smartphone”.
Regardless of where your heart lies, Nokia’s claim isn’t far from the truth.
The Lumia 925 comes outfitted with an 8.7-megapixel PureView camera with a true 1.3-inch 16:9 sensor and f/2.0 aperture, auto focus, a dedicated two-stage capture key, 4x digital zoom, dual-LED flash and more.
As you know, Apple is expected to unveil theiPhone 5Sat a media event dueSeptember 10.
Featuring the iPhone 5’s two-tone design, the handset is said to bring advancements in the camera department, especially in terms oflow-light performanceimprovements attributed to atweaked camera design, the rumoredinclusion of dual-LED flash, superslow-motion video captureat 120 frames per second and a larger aperture to let more light in.
The rumor-mill is still undecided as to whether Apple will give the iPhone 5S atwelve-megapixel cameraor borrow the iPhone 5’s eight-megapixel sensor.
To me, Nokia has always been about build quality, design and mobile imaging. If the new Lumia lineup is anything to go by, Nokia’s unique selling points have hardly changed.
As for these commercials, I’m very much puzzled that Nokia isn’t pitting its latest41-megapixel Lumia 1020against the iPhone.
