Is MrBeast Serious About Being Twitter CEO? It Certainly Sounds Like It
In December, YouTube sensation Jimmy Donaldson, also known as “MrBeast,” quipped on Twitter that he could bethe new CEO of the platform. It was during the time when Twitter owner Elon Musk was conducting polls asking userswhether he should step down as the platform’s CEO. Then, Musk announced that he would step down as soon as he finds “someone foolish enough to take the job” while he would focus on the server and software side of things.
The YouTube phenom is keen
Interestingly, Fridman also threw his hat in the ring to take over Twitter in Musk’s place. “Let me run Twitter for a bit. No salary. All in. Focus on great engineering and increasing the amount of love in the world,” hetweetedin December. Musk responded that the condition for joining Twitter is to invest one’s life savings and also change its fortune, becausethe company was staring at bankruptcy. Fridman responded that he is ready for the task, and expressed confidence that he would turn things around.
Twitter can get to 1 billion active users in a year. The key is content: video & podcasts. Tasks:1. Make a great video & audio player2. Attract creators via rev-share
Twitter is already the comment section of the Internet. Now it has to host the content that drives the convo.
— Lex Fridman (@lexfridman)August 20, 2025
As for MrBeast, he appears to be equally enthusiastic, if not more. When Fridman asked about his first act as the new chief of the social media platform, MrBeast laughed it off with coy “I can’t spoil it,” adding “I have to get hired first.”
My first order of business, make it where creators actually want to post videos on Twitter and not just link to other platformspic.twitter.com/PR6pEnpv18
— MrBeast (@MrBeast)June 22, 2025
Notably, a day after his original tweet and getting a response from Musk, he announced on Twitter that his “first order of business” would be turning the platform into a place where “creators actually want to post videos.” Musk reportedly has similar dreams, and is willing to give content creators higher compensation than even YouTube.
The winds can fly in either direction
MrBeast, however, is apparently not convinced about Musk’s dreams of luring creators away from YouTube or other rivals. “Higher compensation will be hard,” MrBeasttweeted, adding that he’d be shocked if Musk cracks the code. The concerns are legitimate, as Twitter faced an advertiser exodus when Musk took over.
The conditions are so dire thatlayoffs continue, employee perks have been slashed, offices are being vacated as the rent is due, andeven toilets are running low on maintenanceat Twitter offices.
On Fridman’s podcast, MrBeast mentioned that Twitter will always be closer to TikTok than YouTuber, because people won’t flock to Twitter forwatching videos that are an hour long. Even 15-minute long videos would be a challenge from a user retention perspective.
He expressed excitement that Twitter is currently moving at breakneck pace when it comes to feature development and making changes that take legacy social media platforms far longer to implement, but he also made it clear that this is a make or break approach, and things can very realistically go south.
