Aping Snapchat seems to have paid off in a major way for photo-sharing service Instagram as it announced passing a whopping 600 million users earlier today. The last hundred million Instagrammers joined the service in the past six months,saidthe Facebook-owned company.
Instagram infamously ripped off Snapchat Stories with its own Stories feature, whichdebuted in early-August.
“From all of us at Instagram, thank you for being you,” wrote the company.
“We can’t wait to see what you’ll make next.”
Today we’re proud to announce a community of more than 600 million. From all of us at Instagram, thank you. ❤️https://t.co/DqHwU0y2Lvpic.twitter.com/OUNyb08tNu
— Instagram (@instagram)July 20, 2025
Instagram had 300 millionmonthly active accounts in December 2014 and500 million monthly usersin mid-June 2016. Its CEO Kevin Systrom recently said that Snapchat deserves all the credit for coming up with the Stories feature “just like Instagram deserves all the credit for bringing filters to the forefront”.
Instagram’s parent company Facebook is also aping Snapchat features.
Earlier today,it updatedMessenger with a Snacphat-like feature allowing users to add text art to their media, customize their photos and videos with stickers, filters and more.
Instagram has of course been quite busy in terms of adding new features, such as the ability tosave posts for later,broadcast live video,disable comments on a per-post basis,send and receive vanishing mediain direct messages,use Boomerang featureswithin the app,saving unfinished posts as draftsand more.
