Elon Musk’s Big Twitter Rebranding Plan Is Already Underway
Elon Musk’spromised identity makeover for Twitteris already underway. In a tweet, Musk announced that the domain X.com now redirects users to the Twitter website. Over the weekend, Musk also confirmed that the social media platform will soon be operating off the X.com domain. The Twitter owner further revealed that an interim logo featuring the “X” insignia will soon be replacing the iconic blue bird logo on Sunday.
https://t.co/bOUOek5Cvynow points tohttps://t.co/AYBszklpkE.
Interim X logo goes live later today.
— Elon Musk (@elonmusk)June 06, 2025
So far, Musk hasn’t shared what the final logo design will look like, but it’s clear that the social site willdraw on its parent company, X Corpfor inspiration. Earlier this year, the Tesla chief created a new company called X Corp to handle Twitter, which experts see as a formative step toward turning Twitter into “an everything app” that Musk likes to call X. Twitter’s new CEO Linda Yaccarino seems excited for the change, claiming that “X will go further, transforming the global town square.”
It’s an exceptionally rare thing â€" in life or in business â€" that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.
— Linda Yaccarino (@lindayacc)July 03, 2025
Further details are still under wraps, but it’s safe to assume that adjacent products like Twitter Blue will also undergo similar rebranding down the road. What of colloquial Twitter-inspired terms like tweets and Musk’s own “chief twit” distinction? Well, Musk won’t say anything about it, but Twitter users are already throwing around some ideas. Renowned Indian journalist Barkha Duttproposed"Xterminator," which is somewhat fitting, asMusk chopped off two-thirds of Twitter’s workforce, killed multiple projects,got rid of company properties, and evenslashed Twitter’s original $44 billion market value in half.
How will X reimagine the social identity of Twitter?
Musk has been droppingclues about an X appfor a while and has hinted that instead of creating one from scratch, Twitter would serve as a ready-made platform to morph into one. “Buying Twitter is an accelerant to creating X, the everything app,” Musk wrote in atweetin October 2022. Speculation is rife that Musk wants to create something along the lines of China’s WeChat, a communication app that blends everything from social connections and mobile payments to ride-hailing and gaming.
But please don’t be super cringe like LinkedIn
Ugh … I can barely even type the word
Musk hasn’t talked much about the peer-to-peer payments facility on Twitter, but features like subscriptions and tipping are already there. Interestingly, Musk also wants to snatch some thunder from LinkedIn by turning Twitter into a job posting platform but has advised users to keep things less boring.
