Jony Ive: creating Apple Watch posed more challenges than iPhone development
Creating theApple Watch, Apple’s first new category device since Steve Jobs’s passing in late 2011, posed more challenges than iPhone development due to social expectations around wearing a pocket computer on one’s wrist, Apple’s design tzarJony Ive toldThe Wall Street Journal on Friday. Ive and his team are largely responsible for the look and feel of Apple’s hardware over the past two decades, and since 2011 have been tasked with stewardship of the software and all design across the company....