Alexa will lose Amazon $10 billion this year alone
Amazon’s Alexa smart assistant will lose the company around $10 billion this year alone, according to a new report, with most hardware sold at a loss. Amazonfirst announced Alexa way back in 2014 and it immediately took the world by storm with the Echo smart speakers putting the digital assistant into homes around the globe. However, a recent report suggests that “Alexa is on life support”, with the assistant having failed to live up to Amazon’s lofty expectations....